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Social Media and Digital PR



Social Media and Digital PR 

The one-day Workshop designed for busy marketing and PR people who need to get up to speed in all the latest Online Digital PR techniques - social networks, Twitter, blogging, RSS feeds, and viral PR.

Learn from not one but two expert professional presenters both with decades of PR experience.   Read more here >>

Only £495 plus Vat

Learning outcomes
After attending 'Social Media and Digital PR' you will :

Be able to create your own blog, and identify the influential bloggers
Understand Viral PR and how to build high-value inbound links
Know how to use Twitter and how it can be relevant to your organisation
Know how to develop your own keyword vocabulary
Understand why RSS feeds are important to your company
Harness the power of social networks
Understand Social media and social bookmarking
Exploit the power of e-books





Who should attend

PR/Marketing Manager
PR/Marketing Executive
Digital PR Manager
MarComs Manager 
MarComs Executive

Course content

Blogging and how to reach the Blogosphere
- Blogging goes corporate
- Using blogging for PR, for customer services and for research
- How to identify and reach the influential Bloggers
- practical sessions - how to create your own Blog and conduct a 'Blog Audit'

RSS feeds
- What is RSS?
- Why is it important to your company and your clients?
- How you can tap into the power of RSS feeds

Viral PR and Viral marketing
- Link building through embedded links
- How to write a digital press release
- Delivering online digital PR to editors
New viral technologies eg You Tube

Social Networks and Trusted Networks
- Facebook, My Space, Second Life
- Business networks
- Consumer recommendation - how collaborative wisdom drives sales

Optimising your website
- Reverse engineering your competitors' sites
- Keyword optimisation in PR for greater online coverage
- Site optimisation using PR techniques
- Practical session analysing your site and your competitors' sites

Pay-per-click Google advertising
- Creating campaigns that work
- Keeping ahead of your competitors
- How to analyse and maintain campaigns

What our delegates say about this course:-

Really good course – practical and worthwhile – thank you!
Karen Jones, Head of Marketing Communications, Institute of Directors.

Excellent, informative, well-run – a very enjoyable day.  Jessica Axe, HarperCollins

I learned so much I now have to make the time to start investigating our web site strategy further!  Kelly Gale, Prudential Property Investment Management

A really enjoyable and valuable course.  Kimberley Green, marketing manager, Lingfield Racecourse.

Really very useful and relevant with a lot of current information. Both presenters very knowledgeable with obvious proven track records.  Sally Allen, Marketing Manager, Cromwell Hospital.

Definitely recommend the course. Have increased my level of knowledge and feel a lot more comfortable in providing web marketing advice. Sally Schmidt, Marketing Services Manager, MYOB UK.

Very informative plus great tips and instructions.
Michelle Kane, HarperCollins

The day was well structured especially as there was so much to take in. The relaxed atmosphere made it easy to intervene with questions.  Eleri Davies, S4C

Both Richard and Jacqui presented the course well and really explained to the room how digital marketing can benefit PR. Also useful info about social networks. This course has opened up a number of possibilities which I will implement for my clients. Fantastic!  Scott Clarke, Whiteoaks Communications
Nice to be taught by people who clearly know what they're talking about! Excellent basic PR insight.  Kerry Power, Digital Outlook
Learning about raising profile on Google was very useful! Will be bumping my clients up as of Monday…..  Chloe Handy, Fleishman-Hillard
Good day and lots of great information - especially on blogging and digital press releases.  Fiona Reece, Fiona Reece PR
The day was extremely beneficial and highlighted a number of techniques that Whiteoaks hasn't used previously, which I am sure we will use in the future.  Vicki Ferting, Whiteoaks Communiations 

Very interesting and informative. Will make a real difference to our web marketing success.  Clare Toomey-Robinson, Haden Building Management

I found it very illuminating and learned a lot.  Claire Lincoln, Denplan

Small group, nice environment, easy to ask questions – I would come again on another course.  Helen Manley, Genetix Click Here to book Now!






Read what PR Week said about our Online Digital PR Workshop









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Last updated 1 March 2015