The PR Training Centre
announces Advanced PR skills workshop for 15 August
London, 10 July 2008: Handling media interviews,
media crisis management and digital PR Skills are all high on
the agenda of the one-day Advanced PR skills workshop to be
run by The PR Training Centre on Friday 15 August.
The one-day workshop looks at some of the
most up-to-date ideas in PR, including using Digital PR
techniques to enhance the impact of PR campaigns and the
effective integration of PR with other aspects of marketing.
Says course presenter Jacqui Green, ‘Our Advanced PR
Skills workshops are immensely popular because there is strong
emphasis on practical exercises with opportunities for
delegates to sit in the ‘hot seat’ as interview subjects
being questioned by an experienced journalist.’
‘Delegates also get plenty of time to discuss issues
specific to their business and to get expert input and ideas
from our expert trainers as well as other delegates. The
course offers an open, lively and flexible forum to discuss PR
topics with other professionals.’
Over the past four years, delegates have attended one-day
workshops from companies that include; Carlton TV, Morgan
Stanley, Associated Newspapers, British Red Cross, EMAP,
Institute of Directors, Merril Lynch, BBC World Service,
AstraZeneca, Wilkinsons, British Holidays, Southwest Trains,
Campaign for Real Ale, Konica-Minolta, Arena Leisure, World
Television, Oyezstraker, BOSE, Lichtenstein Lottery, Which?
and Virgin Money.
Comments from those who have attended PR Training Centre
workshops include:-
‘Best training course I've ever been on - really
informative but friendly too!’ said Donna Rowree of
Mannatech.
Leyna Bruce of EMAP said, ‘A really inspiring course I
can’t wait to get back to the office to start actioning what
I've learnt. ‘
‘Very informative course. I can use all the tips. The
case studies and examples were helpful and illustrative’
said Rianne Batenburg of Merril Lynch
Linda piacquadio of Pickfords Removals said, ‘Really good
eye-opener. Very worthwhile course. Interesting, engaging
presenters, excellent. Would like to do the next course.’
‘Very informative without being daunting’, according to
Tanya Oliver, Kent County Council.
Kerry Power of Digital Outlook, said, ‘Nice to be taught
by people who clearly know what they're talking about!
Excellent basic PR insight.’
Advanced PR Skills Workshop will take place on Friday 15
August at The PR Training Centre in Covent Garden, London.
Full details are on our site http://www.theprtrainingcentre.com/advanced_pr_skills.html
Course content includes:-
How to integrate PR with the rest of the marketing mix
Advanced interview techniques that work
How to conduct successful lobbying campaigns
Using Digital PR and viral marketing effectively
Advanced media crisis management
Classic email mistakes – and how to avoid them
Market research for PR
- ends –
About The PR Training Centre
The PR Training Centre provides practical one-day courses
for busy people tasked with responsibility for marketing
communications, press and public relations, web marketing and
other marketing functions. The Centre runs regular monthly
courses in London's Covent Garden. Its most popular course is
the one-day Masterclass ‘PR Skills Workshop’ designed for
anyone who finds themselves responsible for raising the
profile of their organisation and gaining favourable media
coverage.
Keywords: pr training, pr courses, pr training courses, PR
skills workshop, Digital PR, Web2, Internet PR, viral
marketing, trusted networks, social networking, videocasting,
podcasting, e-marketing, blogging, blogosphere, viral PR
campaigns.
For further information contact:-
Richard Milton or Jacqui Green at The PR Training Centre on
Tel 020 7808 0123 or by email richard.milton@theprtrainingcentre.com
& jacqui.green@theprtrainingcentre.com
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