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News PR Skills Workshop

The PR Training Centre announces Advanced PR skills workshop for 15 August

London, 10 July 2008: Handling media interviews, media crisis management and digital PR Skills are all high on the agenda of the one-day Advanced PR skills workshop to be run by The PR Training Centre on Friday 15 August.

The one-day workshop looks at some of the most up-to-date ideas in PR, including using Digital PR techniques to enhance the impact of PR campaigns and the effective integration of PR with other aspects of marketing.

Says course presenter Jacqui Green, ‘Our Advanced PR Skills workshops are immensely popular because there is strong emphasis on practical exercises with opportunities for delegates to sit in the ‘hot seat’ as interview subjects being questioned by an experienced journalist.’

‘Delegates also get plenty of time to discuss issues specific to their business and to get expert input and ideas from our expert trainers as well as other delegates. The course offers an open, lively and flexible forum to discuss PR topics with other professionals.’

Over the past four years, delegates have attended one-day workshops from companies that include; Carlton TV, Morgan Stanley, Associated Newspapers, British Red Cross, EMAP, Institute of Directors, Merril Lynch, BBC World Service, AstraZeneca, Wilkinsons, British Holidays, Southwest Trains, Campaign for Real Ale, Konica-Minolta, Arena Leisure, World Television, Oyezstraker, BOSE, Lichtenstein Lottery, Which? and Virgin Money.

Comments from those who have attended PR Training Centre workshops include:-

‘Best training course I've ever been on - really informative but friendly too!’ said Donna Rowree of Mannatech.

Leyna Bruce of EMAP said, ‘A really inspiring course I can’t wait to get back to the office to start actioning what I've learnt. ‘

‘Very informative course. I can use all the tips. The case studies and examples were helpful and illustrative’ said Rianne Batenburg of Merril Lynch

Linda piacquadio of Pickfords Removals said, ‘Really good eye-opener. Very worthwhile course. Interesting, engaging presenters, excellent. Would like to do the next course.’

‘Very informative without being daunting’, according to Tanya Oliver, Kent County Council.

Kerry Power of Digital Outlook, said, ‘Nice to be taught by people who clearly know what they're talking about! Excellent basic PR insight.’

Advanced PR Skills Workshop will take place on Friday 15 August at The PR Training Centre in Covent Garden, London. Full details are on our site http://www.theprtrainingcentre.com/advanced_pr_skills.html

Course content includes:-

How to integrate PR with the rest of the marketing mix
Advanced interview techniques that work
How to conduct successful lobbying campaigns
Using Digital PR and viral marketing effectively
Advanced media crisis management
Classic email mistakes – and how to avoid them
Market research for PR

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About The PR Training Centre

The PR Training Centre provides practical one-day courses for busy people tasked with responsibility for marketing communications, press and public relations, web marketing and other marketing functions. The Centre runs regular monthly courses in London's Covent Garden. Its most popular course is the one-day Masterclass ‘PR Skills Workshop’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.

Keywords: pr training, pr courses, pr training courses, PR skills workshop, Digital PR, Web2, Internet PR, viral marketing, trusted networks, social networking, videocasting, podcasting, e-marketing, blogging, blogosphere, viral PR campaigns.

For further information contact:-

Richard Milton or Jacqui Green at The PR Training Centre on Tel 020 7808 0123 or by email richard.milton@theprtrainingcentre.com & jacqui.green@theprtrainingcentre.com


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Last updated 1 March 2015