How to use Twitter for
Marketing
new module added to Online Digital PR training course
London 6 April
2009: 'Understanding Twitter for Marketing’ has been
incorporated as a new module for Online Digital PR Training,
the one-day course in digital PR techniques from The PR
Training Centre, to be held on Friday 24th April in Covent
Garden, London. The course content has been updated to cover
the latest developments in both Twitter and Blogging.
The practical one-day workshop is designed for PR and
Marketing professionals who are keen to get up to speed in
using Twitter, social networking and Blogging for online
marketing and PR campaigns.
According to principal presenter Jacqui Green, ‘We cover in
detail the crucially important new aspects of social
networking such as how to identify influential bloggers and,
more importantly, how to devise engagement strategies for
connecting with Bloggers – as well as developments in
Twitter and how Tweeting can form a key part of your PR
campaigns.’
The workshop has attracted rave reviews from both in-house PR
people and from PR agencies. Agency personnel who have
attended the workshop have heaped praise on the course and its
joint presenters. Says Scott Clarke of Whiteoaks
Communications, ‘Both Richard and Jacqui presented the
course well and really explained to the room how digital
marketing can benefit PR. Also useful info about social
networks. This course has opened up a number of possibilities
which I will implement for my clients. Fantastic!’
According to Chloe Handy of Fleishman-Hillard, ‘Learning
about raising profile on Google was very useful! Will be
bumping my clients up as of Monday’
Says Fiona Reece of Fiona Reece PR,’ Good day and lots of
great information - especially on blogging and digital press
releases’.
Says Jacqui Green, ‘Now more than ever, PR people have to be
competitive and in the online world competitiveness means
using the internet effectively. The organisations who get this
right are the ones who are still growing their businesses,
while those who ignore the challenges and opportunities of the
digital world are the ones who are being rapidly left
behind.’
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About The PR Training Centre
The PR Training Centre provides practical one-day courses for
PR and Marketing professionals tasked with responsibility for
PR and marketing communications, media, press and public
relations, web marketing and other marketing functions. The
Centre runs regular monthly courses in London's Covent Garden.
Its most popular course is the one-day Masterclass ‘PR
Skills Workshop’ designed for anyone who finds
themselves responsible for raising the profile of their
organisation and gaining favourable media coverage.
Keywords: twitter, blogging, social networks, blogosphere,
viral PR campaigns, e-marketing, pr training, pr courses, pr
training courses, Digital PR, Web 2.0, Internet PR, viral
marketing, trusted networks, videocasting, podcasting.
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