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News - how to use Twitter

How to use Twitter for Marketing
new module added to Online Digital PR training course

London 6 April 2009: 'Understanding Twitter for Marketing’ has been incorporated as a new module for Online Digital PR Training, the one-day course in digital PR techniques from The PR Training Centre, to be held on Friday 24th April in Covent Garden, London. The course content has been updated to cover the latest developments in both Twitter and Blogging.

The practical one-day workshop is designed for PR and Marketing professionals who are keen to get up to speed in using Twitter, social networking and Blogging for online marketing and PR campaigns.

According to principal presenter Jacqui Green, ‘We cover in detail the crucially important new aspects of social networking such as how to identify influential bloggers and, more importantly, how to devise engagement strategies for connecting with Bloggers – as well as developments in Twitter and how Tweeting can form a key part of your PR campaigns.’

The workshop has attracted rave reviews from both in-house PR people and from PR agencies. Agency personnel who have attended the workshop have heaped praise on the course and its joint presenters. Says Scott Clarke of Whiteoaks Communications, ‘Both Richard and Jacqui presented the course well and really explained to the room how digital marketing can benefit PR. Also useful info about social networks. This course has opened up a number of possibilities which I will implement for my clients. Fantastic!’

According to Chloe Handy of Fleishman-Hillard, ‘Learning about raising profile on Google was very useful! Will be bumping my clients up as of Monday’

Says Fiona Reece of Fiona Reece PR,’ Good day and lots of great information - especially on blogging and digital press releases’.

Says Jacqui Green, ‘Now more than ever, PR people have to be competitive and in the online world competitiveness means using the internet effectively. The organisations who get this right are the ones who are still growing their businesses, while those who ignore the challenges and opportunities of the digital world are the ones who are being rapidly left behind.’

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About The PR Training Centre

The PR Training Centre provides practical one-day courses for PR and Marketing professionals tasked with responsibility for PR and marketing communications, media, press and public relations, web marketing and other marketing functions. The Centre runs regular monthly courses in London's Covent Garden. Its most popular course is the one-day Masterclass ‘PR Skills Workshop’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.

Keywords: twitter, blogging, social networks, blogosphere, viral PR campaigns, e-marketing, pr training, pr courses, pr training courses, Digital PR, Web 2.0, Internet PR, viral marketing, trusted networks, videocasting, podcasting.


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Last updated 1 March 2015