‘Do Your Own PR’ – New management
PR Training Centre presenter Richard Milton
* Handy guide to Do It Yourself PR from a
director of The PR Training Centre
With pressure on marketing budgets growing faster than
ever, more and more marketing managers are having to devise
their own PR strategies and run their own PR programmes,
instead of relying on outside PR agencies.
Do Your Own PR is a new handbook that tells the busy
manager in plain, practical language exactly how to raise the
media profile of their organisation and gain recognition for
products or services – even if they have little or no
Author of Do Your Own PR, Richard Milton, has more than 25
years experience as a journalist, writer and broadcaster. He
is a director of The PR Training Centre
( www.theprtrainingcentre.com ) and co-presenter of the
Centre’s successful one-day training course, Do Your Own PR.
Over the past 15 years, Milton has taught hundreds of Britain’s
executives how to handle the media successfully.
Says Richard Milton, ‘I’ve written Do Your Own PR as a
practical guide for the busy manager. You won’t find much in
it about Information Theory or management techniques, but you
will find it packed with useful practical advice and tips on
how to get the attention of the media and how to get
Topics covered in Do Your Own PR include:-
Meeting and dealing with journalists
How to be interviewed
How to write effective press releases
Using pictures effectively
How to get your products reviewed
Press conferences that work
Radio and Television Broadcasting
Using the Internet Effectively
Managing a crisis
Choosing and using a PR agency
Do Your Own PR is published by Pocket Essentials and is
available through bookshops, Amazon and other Internet
booksellers, price £3.99.
About the author
Richard Milton has been a writer, broadcaster and
journalist for more than 25 years. He is the author of a
number of best-selling books including ‘Bad Company’,
chosen by The Sunday Times as its Business Book of the Week,
which tells what happened when some of the world’s largest
companies got their press messages wrong.
Milton is a director of The PR Training Centre (www.theprtrainingcentre.com)
which provides one-day seminars on how to Do Your Own PR.