The PR Training Centre announces new half-day workshop
Creative Writing for Public Relations

London, 1.09. 2008: The PR Training Centre has announced a new Half-day workshop on Creative Writing for Public Relations. The workshop is designed for marketing and PR people who are called on to write creatively, especially for print and online media and for websites.

The workshop covers all the most popular forms of writing including writing a press release, features, editorial submissions, case histories and web copy. It explains the importance of using keyword vocabularies and even covers writing effective pay-per-click adverts.

The course has two presenters, rather than one, both experienced professionals. Richard Milton is a journalist, writer and broadcaster who is the author of six books and writes as a freelance for both business publications and national dailies. Jacqui Green is head of a marketing and PR agency who is in regular contact with the media and has decades of experience in engaging the interest of journalists and editors through the written word.

Says Jacqui Green, ‘Writing skills are top of the wish list of so many of our delegates that we have bowed to popular demand and designed this workshop. We have been inundated with requests for a workshop on writing effective press releases, case study writing, writing for the web and perhaps the most challenging, how do I write creative copy? Interest is very high, so we are advising delegates to book their seat early to be sure of a place.’

The half-day Creative Writing for Public Relations Workshop will be held at The PR Training Centre, Covent Garden, London, and costs £345 plus Vat (£295 for each subsequent delegate). The first workshop will be held on [date ]. For further details see http://www.theprtrainingcentre.com/creative-writing-course.html

Over the past four years, The PR Training Centre has trained delegates from companies that include; Carlton TV, Morgan Stanley, Associated Newspapers, British Red Cross, EMAP, Institute of Directors, Merril Lynch, BBC World Service, AstraZeneca, Wilkinsons, British Holidays, Southwest Trains, Campaign for Real Ale, Konica-Minolta, Arena Leisure, World Television, Oyezstraker, BOSE, Lichtenstein Lottery, Which? and Virgin Money.

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Founded in 2004, The PR Training Centre provides practical one-day and half-day courses for busy people tasked with responsibility for marketing communications, press and public relations, web marketing and other marketing functions. The Centre runs regular courses each month in London's Covent Garden. Its most popular course is the one-day Masterclass ‘PR Skills Workshop’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.

Keywords: pr training, pr courses, pr training courses, PR skills workshop, Digital PR, Web2, Internet PR, viral marketing, trusted networks, social networking, videocasting, podcasting, e-marketing, blogging, blogosphere, viral PR campaigns.

For further information contact:-

Richard Milton or Jacqui Green at The PR Training Centre on Tel 020 7808 0123 or by email richard.milton@theprtrainingcentre.com & jacqui.green@theprtrainingcentre.com