Home ] FREE Registration ] Downloads ] [Free Ebook]

The PR Training Centre       

contact@theprtrainingcentre.com | Tel   020 7808 0123

Media Crisis Management and
Protecting your Online Reputation


The one-day Workshop that teaches busy PR and marketing people the secrets of how to handle a media crisis successfully and how to protect your online reputation.

Learn from not one but two expert professional presenters both with decades of marketing communications experience.     

Course content

   Handling a media crisis - the golden rules
   When crisis comes - Dos and Don'ts
   Anticipating and preparing for a media crisis
   Media crisis case histories
   How Blogs have acquired global reach and power
   Identifying the influential bloggers
   Engaging the blogosphere
   Bloggers and protecting your reputation
   Social media networks and your reputation
   Reputation management - Dos and Don'ts
   Monitoring social networks
   Joining the conversation without risking your neck

LEARNING OUTCOMES: After attending 'Blogging and Reputation Management' you will be able to: 

Confidently handle a media crisis
Know how to prepare for a media crisis
Understand how to monitor social media
Appreciate the power of blogs and social media
Identify influential blogs and bloggers
Engage successfully with bloggers
Understand the corporate uses of blogging
Know how to use social media to advantage
Understand how to use online PR campaigns
Know how to manage the reputation of your company and your brands
Understand the impact of social networking on PR







Who should attend
Anyone tasked with raising the media profile to gain recognition
for products, services or aims. 

Relevant job titles include:

Marketing Manager
Marketing Executive
Marketing Assistant 
MarComs Manager 
MarComs Executive

Relevant organisations include Small to Medium Enterprises,
commercial companies, Associations, Institutions and Charities. 



















The PR Training Centre © 2004 - 2014
Last updated 1 March 2015