The one-day Workshop that teaches busy PR and marketing people
the secrets of how to handle a media crisis successfully and how to
protect your online reputation.
Learn from not one but two expert professional
presenters both with
decades of marketing communications experience.
Course content
Handling a media crisis - the golden rules
When crisis comes - Dos and Don'ts
Anticipating and preparing for a media crisis
Media crisis case histories
How Blogs have acquired global reach and power
Identifying the influential bloggers
Engaging the blogosphere
Bloggers
and protecting your reputation
Social media networks and your reputation
Reputation management - Dos and Don'ts
Monitoring social networks
Joining the conversation without risking your neck
LEARNING OUTCOMES:
After attending 'Blogging and
Reputation Management'
you will be able to:
|
Confidently handle a media
crisis |
|
Know how to prepare for a
media crisis |
|
Understand how to monitor
social media |
|
Appreciate the power of blogs
and social media |
|
Identify influential blogs and
bloggers |
|
Engage successfully with
bloggers |
|
Understand the corporate uses
of blogging |
|
Know how to use social media
to advantage |
|
Understand how to use online
PR campaigns |
|
Know how to manage the
reputation of your company and your brands |
|
Understand the impact of social networking
on PR |
Who should attend
Anyone tasked with raising the media profile to gain recognition
for products, services or aims.
Relevant job titles include:
Marketing Manager
Marketing
Executive
Marketing
Assistant
MarComs
Manager
MarComs Executive
Relevant organisations include Small to
Medium Enterprises,
commercial companies, Associations,
Institutions and Charities.
|