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The PR Training Centre       

contact@theprtrainingcentre.com | Tel   020 7808 0123

Creative Writing for Business and Public Relations


The one-day Creative Writing Workshop that teaches busy marketing and PR people the secrets of effective writing for print and online media and for the web. 

Learn from not one but two expert professional presenters both with
decades of marketing communications experience. Learn More Here >>

Only £495 plus Vat

Learning outcomes
After attending 'Creative Writing for Public Relations'
you will be able to: 

Write press releases that attract attention and get used
Understand what Editors are looking for and what they need from you
Know the golden rules for creative writing
Research and write powerful case studies
Write Web copy that pulls visitors and raises your ranking with Google
Understand the importance of keyword vocabularies
Construct powerful pay-per-click Adverts





Who should attend
Anyone tasked with raising the media profile to gain recognition
for products, services or aims. Relevant job titles

Marketing Manager
Marketing Executive
Marketing Assistant 
MarComs Manager 
MarComs Executive

Relevant organisations include Small to Medium Enterprises,
commercial companies, Associations, Institutions and Charities. 

Course content
   Creative writing - the golden rules
   Using keyword vocabularies
   Press releases that work
   Writing editorial submissions
   Self-editing techniques
   Writing features
   What editors want
   Researching and writing case studies
   Writing for the web
   Constructing powerful pay-per-click Ads

What our delegates say about our courses:-

Very beneficial course, with some brilliant ‘treats’ and ‘cheats’.
Katie White, Capital Shops.

All of it was fantastic! Thank you. I think every company needs to learn from you both.
Louise Garston, Geoffry Miller Solicitors

Exactly met my requirements for writing effective media releases/blog postings.
Tracey Harris, Sony

Great! Engaging subject – good course presenters.
Kevin Haynes Ministry Of Defence, Whitehall.

Excellent – I have learned a lot, especially all the detail on how to write press releases and engage with journalists. 
Betti Moser, April Textworks.

Very informative and interesting in a relaxed setting. Learning from the combined experience of Richard and Jacqui’s backgrounds. 
Georgina Way, The Wedding Planner School.

Very rewarding. Clarified how best to approach and work with the press to build long term professional relationships. Learning about how to build media relations and maintain these relationships.
Kathy Heslop, Knowledge MGI.

Motivational. Turned a topic I was apprehensive about and made it accessible. Interactive and informative – covered all the basics I was hoping for. Very well presented – having two presenters added extra dynamic to the session. Looking forward to the next course. 
Jo Watling, Swift Horsman.























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Last updated 1 March 2015