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The one-day Creative Writing Workshop that teaches busy marketing
and PR people the secrets of effective writing for print and
online media and for the web.
Learn from not one but two expert professional
presenters both with
decades of marketing communications experience. Learn
More Here >>
Only £495 plus
Vat
Learning outcomes
After attending 'Creative Writing for
Public Relations'
you will be able to:
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Write press releases that
attract attention and get used |
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Understand what Editors are
looking for and what they need from you |
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Know the golden rules for
creative writing |
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Research and write powerful
case studies |
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Write Web copy that pulls
visitors and raises your ranking with Google |
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Understand the importance of
keyword vocabularies |
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Construct powerful
pay-per-click Adverts |
Who should attend
Anyone tasked with raising the media profile to gain recognition
for products, services or aims.
Relevant job titles
Marketing Manager
Marketing
Executive
Marketing
Assistant
MarComs
Manager
MarComs Executive
Relevant organisations include Small to
Medium Enterprises,
commercial companies, Associations,
Institutions and Charities.
Course content
Creative writing - the golden rules
Using
keyword vocabularies
Press releases that work
Writing
editorial submissions
Self-editing techniques
Writing
features
What
editors want
Researching and writing case studies
Writing
for the web
Constructing powerful pay-per-click Ads
What our delegates say about our courses:-
Very beneficial course, with some brilliant ‘treats’ and
‘cheats’.
Katie White, Capital Shops.
All of it was fantastic! Thank you. I think every company
needs to learn from you both.
Louise Garston, Geoffry Miller Solicitors
Exactly met my requirements for writing effective media
releases/blog postings.
Tracey Harris, Sony
Great! Engaging subject – good course presenters.
Kevin Haynes Ministry Of Defence, Whitehall.
Excellent – I have learned a lot, especially all the detail
on how to write press releases and engage with journalists.
Betti Moser, April Textworks.
Very informative and interesting in a relaxed setting.
Learning from the combined experience of Richard and Jacqui’s
backgrounds.
Georgina Way, The Wedding Planner School.
Very rewarding. Clarified how best to approach and work with
the press to build long term professional relationships. Learning
about how to build media relations and maintain these relationships.
Kathy Heslop, Knowledge MGI.
Motivational. Turned a topic I was apprehensive about and made
it accessible. Interactive and informative – covered all the
basics I was hoping for. Very well presented – having two
presenters added extra dynamic to the session. Looking forward to
the next course.
Jo Watling, Swift Horsman.
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