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The one-day Workshop that teaches busy PR and marketing people secrets of identifying the most influential bloggers
and how to engage with the blogosphere.
Learn from not one but two expert professional
presenters both with
decades of marketing communications experience.
Learn
More Here >
Next
course - January 2011 - £395
After attending 'Blogging and
Reputation Management'
you will be able to:
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Identify influential blogs and
bloggers |
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Engage successfully with
bloggers |
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Understand the corporate uses
of blogging |
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Know how and when to use
blogging |
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Appreciate the effects of
blogging on your reputation |
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Know how to manage the
reputation of your company and your brands |
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Understand social networking
and PR |
Who should attend
Anyone tasked with raising the media profile to gain recognition
for products, services or aims.
Relevant job titles
Marketing Manager
Marketing
Executive
Marketing
Assistant
MarComs
Manager
MarComs Executive
Relevant organisations include Small to
Medium Enterprises,
commercial companies, Associations,
Institutions and Charities.
Course content
Blogging goes corporate
Identifying the influential bloggers
Engaging the blogosphere
To Blog,
or not to blog?
Bloggers
and your reputation
Reputation management on the internet
Blogging
case studies
Social
networks
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