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10 Biggest PR Mistakes - Coke and Dasani Water

Free PR Case Study from The PR Training Centre

“The biggest PR Mistakes of All Time”

London: 3rd June 2011  --  The first in a series of free PR case-studies titled “The Biggest PR Mistakes of All Time” has been published by The PR Training Centre and can be downloaded free of charge.   Publication of this new series of case studies has been timed to coincide with a PR Skills Workshop to be held on Monday 13th of June in Covent Garden, London .

 ‘Our new PR Case Study series explains what can happen when a company gets its PR or marketing messages badly wrong and fails to deal with the resulting media crisis,’ says principal presenter Jacqui Green.   ‘As our first PR mistakes case study of Coke and Dasani water shows, PR problems can hit even the largest corporations if they fail to anticipate how their actions will be perceived.  The new PR case study is freely available to anyone at our website www.theprtrainingcentre.com.’

 The Biggest PR Mistakes series will cover some of the most memorable PR disasters of recent years including Coke and Dasani Water, the McDonalds libel case, Bennetton’s designer advertisements, Perrier’s purity problems and Polaroid’s failure to come to terms with digital photography.

Says Jacqui Green, ‘Publication of this new series of case studies has been timed to coincide with our flagship PR Skills Workshop, which will next be presented in our Covent Garden centre on Monday 13th of June when we will be reviewing hot PR topics currently in the news and telling delegates how to avoid the common pitfalls made when structuring a PR campaign.’

 Author of the Biggest PR Mistakes series, Richard Milton is a co-founder of The PR Training Centre and is the author of six books including “Bad Company”, which was chosen by The Sunday Times as its Business Book of the Week, and the management handbook “Do Your Own PR”.

Over the past seven years, PR experts at The PR Training Centre have trained delegates from companies that include; Carlton TV, Morgan Stanley, Associated Newspapers, British Red Cross, EMAP, Institute of Directors, Merril Lynch, BBC World Service, AstraZeneca, Wilkinsons, British Holidays, Southwest Trains, Campaign for Real Ale, Konica-Minolta, Arena Leisure, World Television, Oyezstraker, BOSE, Lichtenstein Lottery, Which?  and Virgin Money.

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 About The PR Training Centre

 Founded in 2004, The PR Training Centre provides practical one-day and half-day courses for busy people tasked with responsibility for marketing communications, press and public relations, social media and digital communities, web marketing and other marketing functions. The Centre runs regular courses each month in London 's Covent Garden . Its most popular course is the one-day Masterclass ‘PR Skills Workshop’ designed for anyone who finds themselves responsible for raising the profile of their organisation and gaining favourable media coverage.

 For further information contact:-

 Richard Milton or Jacqui Green at The PR Training Centre on Tel 020 7808 0123 or by email richard.milton@theprtrainingcentre.com & jacqui.green@theprtrainingcentre.com



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Last updated 1 March 2015